![[IT'S SKIN] Power 10 Formula LI Foundation-Free Sun Cream SPF50+ PA++++ (45ml)](http://kcosonline.com/cdn/shop/files/769096947246026-68fd5186-ae91-4552-b403-66c62ad48876.png?v=1776121039&width=1000)
[IT'S SKIN] Power 10 Formula LI Foundation-Free Sun Cream SPF50+ PA++++ (45ml)
A hybrid sunscreen that offers broad-spectrum UV protection while providing a natural beige tone-up effect to cover redness and imperfections. Formulated with licorice root extract, it helps calm irritation and replenish moisture for a flawless, foundation-free look.
About the Brand
IT'S SKIN is a South Korean skincare brand that bridges the gap between clinical expertise and accessible beauty. Developed by dermatologists at the University of Seoul, the brand is built on a philosophy of using high-quality, scientifically backed ingredients to provide specific solutions for diverse skin types and concerns. They are perhaps best known for their iconic Power 10 Formula line, which offers a variety of targeted serums, and their Prestige D'escargot range, which popularized the use of snail mucin for skin regeneration and anti-aging. IT'S SKIN positions itself as an affordable, high-performance brand, making advanced dermatological-inspired skincare available to a wide consumer base. Their product development emphasizes safety, effectiveness, and innovation, ensuring that each formula is rigorously tested. By focusing on individual skin needs and maintaining a balance between efficacy and affordability, the brand has achieved significant popularity both within South Korea and in international markets.
Full active list and clinical composition.
This list of ingredients represents all options or variants of this product. Actual ingredients in a given product option may vary from this list. Ingredients subject to change at manufacturer's discretion.
For the most complete and up-to-date list of ingredients, please refer to product packaging.
Korean beauty products are labelled in Korean.
For reference: 제조 Manufacture · 까지 Until · 만료 Expiry
Patch test recommended before first use. For full product information, see our Disclaimer.
Step 7 — Protect
Shields skin from UVA/UVB damage — the most important anti-aging step.
Apply as the last step of your morning routine, reapply every 2 hours.
SPF is non-negotiable. Rain or shine, indoors or outdoors.
Patch test recommended before first use. For full product information, see our Disclaimer.
Every KCOS order is hand-picked and shipped from Seoul. Flat rate $9.80 worldwide. Free over $80.
1–3 business days from Seoul, South Korea. Tracking provided by email once dispatched.
5–8 business days worldwide. Allow extra days during 11.11, Black Friday and Lunar New Year.
Import VAT and customs fees may apply on arrival, set by your local authorities. We'll always do our best to help if anything unexpected comes up — write to hello@kcosonline.com.
Every product is sourced directly in Seoul by our team. We don't work with third-party warehouses or unverified resellers.
Checkout is secured by PayPal. You can pay with any debit or credit card — Visa, Mastercard, Amex — without needing a PayPal account. Every order is covered by PayPal Buyer Protection.
Due to the nature of cosmetics shipped internationally, we accept returns only for damaged or defective items. Reach out within 14 days of delivery at hello@kcosonline.com.