[ISOI] Brightening Eye Concentrate (17ml)

Also known as the 'Sensitive Dark Eye Cream,' this product is designed to brighten and care for the delicate skin around the eyes. It aims to improve the appearance of dark circles and fine lines with a gentle, non-heavy formula.

About the Brand

ISOI (an acronym for 'I SO Intelligent') is a prominent South Korean skincare brand founded in 2009 by Jinmin Lee, who sought to create effective, safe solutions for her own sensitive and reactive skin. The brand is built on a philosophy of 'good ingredients,' prioritizing clean, premium, and naturally derived components while strictly excluding suspected harmful chemicals. ISOI is best known for its signature Bulgarian Rose Otto, a high-grade essential oil that serves as a cornerstone of their formulations for its soothing and restorative properties. Their flagship product, the Bulgarian Rose Blemish Care Up Serum, has achieved significant recognition as a long-standing bestseller at major Korean retailers like Olive Young. Positioned as a premium clean beauty brand, ISOI targets 'intelligent consumers' who meticulously scrutinize ingredient lists and seek high-performance, low-irritation skincare. The brand emphasizes transparency and efficacy, often utilizing proprietary technologies to ensure stability without synthetic additives. ISOI has earned distinction for its commitment to safety, being one of the first Korean brands to receive the US EWG VERIFIED mark, and it continues to focus on sustainable, ethical practices in both its formulations and eco-friendly packaging.