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[THE WHOO] Gongjinhyang Cleansing Balm (50ml)
This cleansing balm is designed to gently remove makeup and impurities from the skin. It features a unique grinding container that dispenses the product, providing a luxurious and effective cleansing experience.
About the Brand
THE WHOO, also known as The History of Whoo, is a premium luxury Korean beauty brand established in 2003 by LG Household & Health Care. The brand is renowned for its modern reinterpretation of traditional Korean herbal medicine (Hanbang) and royal beauty rituals once reserved for the Joseon Dynasty's imperial family. Its philosophy blends ancient wisdom—such as the signature Gong Jin Solution™ complex—with cutting-edge scientific research to promote skin longevity, elasticity, and radiance. The brand is best known for its iconic Bichup Self-Generating Anti-Aging Concentrate, which has achieved significant global sales and cult status. Marketed as a high-end, prestigious brand, its products are often housed in elaborate, culturally inspired packaging that reflects Korean heritage. THE WHOO has received numerous accolades and is widely recognized as one of the most successful and revenue-generating luxury beauty brands in Korea.
Full active list and clinical composition.
This list of ingredients represents all options or variants of this product. Actual ingredients in a given product option may vary from this list. Ingredients subject to change at manufacturer's discretion.
For the most complete and up-to-date list of ingredients, please refer to product packaging.
Korean beauty products are labelled in Korean.
For reference: 제조 Manufacture · 까지 Until · 만료 Expiry
Patch test recommended before first use. For full product information, see our Disclaimer.
Step 1 — First cleanse
Melts away SPF, makeup and daily buildup without stripping the skin.
Massage onto dry skin, emulsify with water, rinse.
The foundation of double cleansing. Never skip this if you wear SPF.
Patch test recommended before first use. For full product information, see our Disclaimer.
Every KCOS order is hand-picked and shipped from Seoul. Flat rate $9.80 worldwide. Free over $80.
1–3 business days from Seoul, South Korea. Tracking provided by email once dispatched.
5–8 business days worldwide. Allow extra days during 11.11, Black Friday and Lunar New Year.
Import VAT and customs fees may apply on arrival, set by your local authorities. We'll always do our best to help if anything unexpected comes up — write to hello@kcosonline.com.
Every product is sourced directly in Seoul by our team. We don't work with third-party warehouses or unverified resellers.
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Due to the nature of cosmetics shipped internationally, we accept returns only for damaged or defective items. Reach out within 14 days of delivery at hello@kcosonline.com.