[IT'S SKIN] V7 Hyaluronic Cleanser (150ml)

A mild, gel-textured facial cleanser that effectively removes impurities while providing hydration with hyaluronic acid. It is enriched with a complex of seven vitamins to nourish the skin, leaving it feeling clean, supple, and brightened without a tight sensation.

About the Brand

IT'S SKIN is a South Korean skincare brand that bridges the gap between clinical expertise and accessible beauty. Developed by dermatologists at the University of Seoul, the brand is built on a philosophy of using high-quality, scientifically backed ingredients to provide specific solutions for diverse skin types and concerns. They are perhaps best known for their iconic Power 10 Formula line, which offers a variety of targeted serums, and their Prestige D'escargot range, which popularized the use of snail mucin for skin regeneration and anti-aging. IT'S SKIN positions itself as an affordable, high-performance brand, making advanced dermatological-inspired skincare available to a wide consumer base. Their product development emphasizes safety, effectiveness, and innovation, ensuring that each formula is rigorously tested. By focusing on individual skin needs and maintaining a balance between efficacy and affordability, the brand has achieved significant popularity both within South Korea and in international markets.