{"product_id":"its-skin-7245687445","title":"[IT'S SKIN] Power 10 Formula Vc Tone Up Sun Cream SPF50+ PA++++ (45ml)","description":"\u003cp\u003eA tone-up sunscreen that provides high UV protection while helping to brighten the complexion. Its moisturizing formula adheres well to the skin, making it suitable for use as a makeup base.\u003c\/p\u003e\u003cbr\u003e\u003ch3\u003e\u003cb\u003eAbout the Brand\u003c\/b\u003e\u003c\/h3\u003e\u003cp\u003eIT'S SKIN is a South Korean skincare brand that bridges the gap between clinical expertise and accessible beauty. Developed by dermatologists at the University of Seoul, the brand is built on a philosophy of using high-quality, scientifically backed ingredients to provide specific solutions for diverse skin types and concerns. They are perhaps best known for their iconic Power 10 Formula line, which offers a variety of targeted serums, and their Prestige D'escargot range, which popularized the use of snail mucin for skin regeneration and anti-aging. IT'S SKIN positions itself as an affordable, high-performance brand, making advanced dermatological-inspired skincare available to a wide consumer base. Their product development emphasizes safety, effectiveness, and innovation, ensuring that each formula is rigorously tested. By focusing on individual skin needs and maintaining a balance between efficacy and affordability, the brand has achieved significant popularity both within South Korea and in international markets.\u003c\/p\u003e","brand":"IT'S SKIN","offers":[{"title":"45ml","offer_id":47642235076791,"sku":null,"price":15.35,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0719\/1910\/8279\/files\/f12e0317-642f-49b6-9576-c5e5f59770c7.png?v=1776121069","url":"https:\/\/kcosonline.com\/products\/its-skin-7245687445","provider":"KCOS","version":"1.0","type":"link"}