{"product_id":"its-skin-42455","title":"[IT'S SKIN] Peptide Collagen Serum (40ml)","description":"\u003cp\u003eThis serum combines vegan collagen and oat peptides to help improve skin elasticity and firmness. It is designed to target fine lines and wrinkles while providing deep hydration for a more youthful appearance.\u003c\/p\u003e\u003cbr\u003e\u003ch3\u003e\u003cb\u003eAbout the Brand\u003c\/b\u003e\u003c\/h3\u003e\u003cp\u003eIT'S SKIN is a South Korean skincare brand that bridges the gap between clinical expertise and accessible beauty. Developed by dermatologists at the University of Seoul, the brand is built on a philosophy of using high-quality, scientifically backed ingredients to provide specific solutions for diverse skin types and concerns. They are perhaps best known for their iconic Power 10 Formula line, which offers a variety of targeted serums, and their Prestige D'escargot range, which popularized the use of snail mucin for skin regeneration and anti-aging. IT'S SKIN positions itself as an affordable, high-performance brand, making advanced dermatological-inspired skincare available to a wide consumer base. Their product development emphasizes safety, effectiveness, and innovation, ensuring that each formula is rigorously tested. By focusing on individual skin needs and maintaining a balance between efficacy and affordability, the brand has achieved significant popularity both within South Korea and in international markets.\u003c\/p\u003e","brand":"IT'S SKIN","offers":[{"title":"40ml","offer_id":47642201555127,"sku":null,"price":13.53,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0719\/1910\/8279\/files\/2aae11f0-bb3d-4e81-993f-d17f1ef35202.jpg?v=1776121031","url":"https:\/\/kcosonline.com\/products\/its-skin-42455","provider":"KCOS","version":"1.0","type":"link"}