{"product_id":"belif-8778133186","title":"[THE WHOO] UV Ultimate Red Vitamin Sun (50ml)","description":"\u003cp\u003eThis is a low-irritation sun serum that provides SPF50+ PA++++ protection against UV rays. Formulated with specialized antioxidant ingredients, it helps care for photoaging from the early stages while leaving the skin feeling moisturized.\u003c\/p\u003e\u003cbr\u003e\u003ch3\u003e\u003cb\u003eAbout the Brand\u003c\/b\u003e\u003c\/h3\u003e\u003cp\u003eTHE WHOO, also known as The History of Whoo, is a premium luxury Korean beauty brand established in 2003 by LG Household \u0026amp; Health Care. The brand is renowned for its modern reinterpretation of traditional Korean herbal medicine (Hanbang) and royal beauty rituals once reserved for the Joseon Dynasty's imperial family. Its philosophy blends ancient wisdom—such as the signature Gong Jin Solution™ complex—with cutting-edge scientific research to promote skin longevity, elasticity, and radiance. The brand is best known for its iconic Bichup Self-Generating Anti-Aging Concentrate, which has achieved significant global sales and cult status. Marketed as a high-end, prestigious brand, its products are often housed in elaborate, culturally inspired packaging that reflects Korean heritage. THE WHOO has received numerous accolades and is widely recognized as one of the most successful and revenue-generating luxury beauty brands in Korea.\u003c\/p\u003e","brand":"THE WHOO","offers":[{"title":"50ml","offer_id":47643854897335,"sku":null,"price":46.98,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0719\/1910\/8279\/files\/639478d4-2f3f-4219-b587-7f032ec08baf.jpg?v=1776123272","url":"https:\/\/kcosonline.com\/products\/belif-8778133186","provider":"KCOS","version":"1.0","type":"link"}