{"product_id":"anua-9369239253","title":"[ANUA] Heartleaf 77 B3 Zinc Trouble Serum (30ml)","description":"\u003cp\u003eThis serum is formulated with heartleaf extract, niacinamide (B3), and zinc to help soothe irritated skin and manage recurring breakouts. It has a lightweight texture that absorbs quickly, making it effective for calming redness and balancing the skin.\u003c\/p\u003e\u003cbr\u003e\u003ch3\u003e\u003cb\u003eAbout the Brand\u003c\/b\u003e\u003c\/h3\u003e\u003cp\u003eANUA is a South Korean skincare brand that has gained global popularity for its minimalist, 'skin-first' philosophy, which emphasizes gentle formulations that support the skin's natural balance. Launched in 2019, the brand focuses on using high concentrations of effective, natural ingredients to calm, hydrate, and strengthen the skin barrier without the use of unnecessary fillers or harsh chemicals. ANUA is best known for its viral Heartleaf 77% Soothing Toner, which utilizes Houttuynia Cordata extract to provide potent anti-inflammatory and soothing benefits for acne-prone and sensitive skin. Their product lines often incorporate traditional Korean botanical ingredients like Centella Asiatica, rice extract, and green tea, combined with modern skincare science to deliver visible results. Positioned as an accessible, clean beauty brand, ANUA appeals to consumers who value transparency, simplicity, and effective care for sensitive complexions. The brand has become a significant player in the modern K-beauty movement, recognized for its ability to address common skin concerns with straightforward, reliable, and soothing solutions.\u003c\/p\u003e","brand":"ANUA","offers":[{"title":"30ml","offer_id":47640725225655,"sku":null,"price":27.54,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0719\/1910\/8279\/files\/ANUA_Heartleaf77B3ZincTroubleSerum_30ml.webp?v=1776690343","url":"https:\/\/kcosonline.com\/products\/anua-9369239253","provider":"KCOS","version":"1.0","type":"link"}