{"title":"High end - Sum37","description":"","products":[{"product_id":"belif-8238407218","title":"[SU:M37] Secret Essence Advanced Treatment (2 options)","description":"\u003cp\u003eThis fermented essence is a signature product designed to strengthen the skin barrier and improve overall skin texture. It helps to hydrate, smooth, and brighten the complexion, promoting a healthy and radiant look.\u003c\/p\u003e\u003cbr\u003e\u003ch3\u003e\u003cb\u003eAbout the Brand\u003c\/b\u003e\u003c\/h3\u003e\u003cp\u003eSU:M37 is a luxury Korean skincare brand owned by LG Household \u0026amp; Health Care, launched in 2007 with a philosophy centered on the power of natural fermentation. The brand name combines 'su:m,' the Korean word for breath, and '37,' representing the optimal temperature for fermentation, which is also the temperature of the human body. 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