{"title":"essentials-oily-serum","description":"","products":[{"product_id":"its-skin-6500665063","title":"[IT'S SKIN] Power 10 Formula PO Effector Pore Lupin (30ml)","description":"\u003cp\u003eThis pore-care serum is formulated with Houttuynia Cordata extract, AHA, and BHA to help refine skin texture, cleanse pores, and control excess sebum. It has a lightweight, watery-gel texture that absorbs quickly to leave the skin feeling smooth and matte.\u003c\/p\u003e\u003cbr\u003e\u003ch3\u003e\u003cb\u003eAbout the Brand\u003c\/b\u003e\u003c\/h3\u003e\u003cp\u003eIT'S SKIN is a South Korean skincare brand that bridges the gap between clinical expertise and accessible beauty. Developed by dermatologists at the University of Seoul, the brand is built on a philosophy of using high-quality, scientifically backed ingredients to provide specific solutions for diverse skin types and concerns. They are perhaps best known for their iconic Power 10 Formula line, which offers a variety of targeted serums, and their Prestige D'escargot range, which popularized the use of snail mucin for skin regeneration and anti-aging. IT'S SKIN positions itself as an affordable, high-performance brand, making advanced dermatological-inspired skincare available to a wide consumer base. Their product development emphasizes safety, effectiveness, and innovation, ensuring that each formula is rigorously tested. By focusing on individual skin needs and maintaining a balance between efficacy and affordability, the brand has achieved significant popularity both within South Korea and in international markets.\u003c\/p\u003e","brand":"IT'S SKIN","offers":[{"title":"30ml","offer_id":47642201587895,"sku":null,"price":9.09,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0719\/1910\/8279\/files\/463773427261571-4e448526-b671-4002-afeb-dc736af281b8.jpg?v=1776121032"}],"url":"https:\/\/kcosonline.com\/collections\/essentials-oily-serum.oembed","provider":"KCOS","version":"1.0","type":"link"}